A Staffordshire based digital media company needed a social media strategy to establish a new brand identity, build a readership and drive sales for their new digital publication.
Being a start-up digital wedding magazine the main challenge ahead was to establish itself within the industry, whilst changing the misconception that traditional publishing was a more effective advertising platform. My client knew that digital marketing and a strong social presence would be key to the success of establishing their brand and changing this perception.
After consultation I identified that the client had three key target audiences. This separated my approach into four clear objectives:
Leverage exposure from industry influencers by offering inclusion in the magazine. Working with influencers by developing new features of the magazine for the benefit of both influencers and readers.
Build the readership and attract newly engaged couples by incentive based offerings and competitions and by continually streamlining the subscription process & promoting via social media channels.
Attract potential customers by implementing incentive based campaigns to stimulate engagement and facilitate future up-sales of the magazine’s B2B service offerings.
Change the perception of digital publishing within the wedding industry by implementing a series of technical improvements to increase readability, portability and virality of the magazine.
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